find your
vibe
THE AUSTIN EDIT exists to support women business owners by helping them clarify who they are and bringing that identity to life through style, storytelling, and in-store experiences.
what we do
We support women by helping their businesses thrive.
We’re a team of fashion retail experts committed to helping women and women-owned businesses. We guide our partners to sharpen their sense of identity and own their individuality.
We offer creative direction to build your brand and consulting for every aspect of retail management and operations. Whether you’re building your social media presence or struggling with in-store sales, we can guide you through the process and give you confidence in your decisions.
how we help
operations
your foundation
Is your brand set up for success?
Successful brands are built on flawless execution. We’ll help you lay the foundation for happy customers and growing sales.
experience
how you connect
Are you creating meaningful relationships?
Customers come back again and again when we create connection. We’ll help you connect with your customers through in-store merchandising and staff training.
identity
what you stand for
Does your brand stand out?
Your brand is your ultimate durable advantage. We’ll help you define your brand and create a cohesive story.
in-person and remote options
Conveniently based in Austin, we can provide in-store support for boutiques in Central Texas.
Remote collaboration is available for any boutique within in US.
meet the team
-
![]()
Andrea Pilarski
CREATIVE DIRECTOR
Andrea has built and developed retail teams, led store turnarounds, and transformed underperforming locations into profitable, thriving spaces.She approaches boutique consulting from both a brand and operational perspective to build businesses that are strong inside and out.
-
![]()
Heather Smith
DIRECTOR OF OPERATIONS
Heather has managed operations for multi-million dollar stores, giving her a deep understanding of operational excellence within the most successful retail brands.She creates efficient processes for our partners to help their businesses operate smoothly.
